Generation Play Magazine
Generation Play discusses and explores trends and themes surrounding the way young consumers play, engage and consume digital content. Part marketing blog, part research report, part design piece, and part trends exploration, the magazine features New Media Measure and GameByte data from research partner Interpret.
Research & Data
Marketing & Business
Our partners and clients include...
Is it free?
Generation Play is a free publication for youth marketers and anyone interested in discussions around new media and digital habits within younger generations.
Who makes this?
This is a publication created by global digital youth agency Fuel, using data from a variety of sources, primarily our partners Interpret LLC, and their New Media Measure and Gamebyte studies.
Is this on iPad only?
Currently, Generation Play is available as an interactive iPad magazine, and in its web-and-mobile friendly online form. We may be bringing it to Android soon but we do not have a proposed date for it at this time.
Where can I see your work?
Fuel features a number of case studies of our favorite youth-focused digital campaigns. You can see a multitude of them here on our agency's Work page.
Why did you make this?
While there are a multitude of sites dedicated to marketing and digital, we felt there was a lack of discussion on youth-related efforts. We aim to bring together creators in the kid, teen, and young adult space for discussion and knowledge-sharing.
I have an idea for an article.
Great - if you'd like to see a topic covered, or would like to pitch Generation Play an idea for a feature or an interview, please get in touch with us at firstname.lastname@example.org. We're happy to discuss it.