Generation Play Magazine

Generation Play discusses and explores trends and themes surrounding the way young consumers play, engage and consume digital content. Part marketing blog, part research report, part design piece, and part trends exploration, the magazine features New Media Measure and GameByte data from research partner Interpret.

How have technology, the web and mobile affected what and how young consumers interact with their movies and TV?

Entertainment

How have technology, the web and mobile affected what and how young consumers interact with their movies and TV?
The trends, statistics, and behavioral analysis studies that help us inform our marketing efforts in the space of digital.  Powered by a partnership with the minds at Interpret LLC.

Research & Data

The trends, statistics, and behavioral analysis studies that help us inform our marketing efforts in the space of digital. Powered by a partnership with the minds at Interpret LLC.
It's one of the most powerful forces shaping new generations' behavior - how is it developing, and how will it affect our lives?

Gaming

It's one of the most powerful forces shaping new generations' behavior - how is it developing, and how will it affect our lives?
Competitive analyses of the best-of-breed executions within the youth marketing space, and interviews with the entrepreneurs that make exciting new tech come to life.

Marketing & Business

Competitive analyses of the best-of-breed executions within the youth marketing space, and interviews with the entrepreneurs that make exciting new tech come to life.
Kids are playing in ways that continue to surprise us - how are digital technologies playing into these trends?

Toys

Kids are playing in ways that continue to surprise us - how are digital technologies playing into these trends?
Placing the focus on a multi-screen world means thinking about media and marketing from a more flexible perspective.  We analyze the campaigns and strategies that make use of this necessity.

Mobile

Placing the focus on a multi-screen world means thinking about media and marketing from a more flexible perspective. We analyze the campaigns and strategies that make use of this necessity.

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FAQs

Is it free?

Generation Play is a free publication for youth marketers and anyone interested in discussions around new media and digital habits within younger generations.

Who makes this?

This is a publication created by global digital youth agency Fuel, using data from a variety of sources, primarily our partners Interpret LLC, and their New Media Measure and Gamebyte studies.

Is this on iPad only?

Currently, Generation Play is available as an interactive iPad magazine, and in its web-and-mobile friendly online form. We may be bringing it to Android soon but we do not have a proposed date for it at this time.

Where can I see your work?

Fuel features a number of case studies of our favorite youth-focused digital campaigns.  You can see a multitude of them here on our agency's Work page.

Why did you make this?

While there are a multitude of sites dedicated to marketing and digital, we felt there was a lack of discussion on youth-related efforts. We aim to bring together creators in the kid, teen, and young adult space for discussion and knowledge-sharing. 

I have an idea for an article.

Great - if you'd like to see a topic covered, or would like to pitch Generation Play an idea for a feature or an interview, please get in touch with us at engage@fuelyouth.com. We're happy to discuss it.